HOW DOES SEM DIFFER FROM SEO?

While SEO uses algorithms and trends to determine the best keywords and geos to use in a campaign, SEM, or search engine marketing, pays a search engine tool to ensure your business is clearly seen during an online search. When a user types in a keyword or geo, SEM will ensure your business’s name appears prominently on the page.

At Spot On Digital, we can create an effective SEM campaign for your business using the optimal keywords and geos. More and more people will see your business’s products and services advertised and may, in turn, tell friends and family if they have a pleasant experience with your business. With a good SEM strategy, the possibilities are endless!